Content Planning - July 2021 "Days"
And just like that, we’re halfway through the year! It’s hard to believe that a new month starts so soon. We want to make sure you get to enjoy a stress-free summer (at least when it comes to social!), so let’s talk about content planning for July!
Before jumping in, just a few reminders about these "days":
Don't post on more than a couple of these "days". No one wants to follow an account that's just full of National "Days".
Make sure it ties into your brand! Why does it matter that you're chiming in on this day? Why should someone care? Can you tie your product or service to that day?
Get your hashtags right! Ensure that you've got the one main hashtag and any related hashtags ready to go when you post. This is a great way to expand your reach on social and get discovered by new accounts. I like to post the main hashtag in my copy and then comment with the other 29 (or less) hashtags.
Plan it out! Write down the date on your calendar (especially if you have a content calendar for social!) and go ahead and plan out the photo and copy you're going to post.
Here are a few ideas to spark some inspiration for planning out your content this month:
On National Ice Cream Day (July 19) give a special shoutout to your favorite local ice cream shop and have your followers share about their favorite ice cream flavor, toppings, etc.! You could even create a fun IG Stories template for your followers to screenshot and share to their own Stories.
For July 15, Give Something Away Day AND Get to Know Your Customers Day, why not host a giveaway? Prompt your followers to share a fun fact about themselves in the comments to enter!
Talk about your biz bestie and encourage your followers to tag theirs in the comments for your post on July 30, International Day of Friendship!
