Content Planning - August 2021 "Days"
And just like that, July is over! As we enter the last full month of summer we want to make sure you’re prepared for the social media holidays ahead, so let’s talk about content planning for August!
Before jumping in, just a few reminders about these "days":
Don't post on more than a couple of these "days". No one wants to follow an account that's just full of National "Days".
Make sure it ties into your brand! Why does it matter that you're chiming in on this day? Why should someone care? Can you tie your product or service to that day?
Get your hashtags right! Ensure that you've got the one main hashtag and any related hashtags ready to go when you post. This is a great way to expand your reach on social and get discovered by new accounts. I like to post the main hashtag in my copy and then comment with the other 29 (or less) hashtags.
Plan it out! Write down the date on your calendar (especially if you have a content calendar for social!) and go ahead and plan out the photo and copy you're going to post.
Here are a few ideas to spark some inspiration for planning out your content this month:
On National Chocolate Chip Cookie Day (August 4 ) give a special shoutout to your favorite local bakery and have your followers share about their favorite Place to buy chocolate chip cookies! You could even create a fun IG Stories template for your followers to screenshot and share to their own Stories.
For August 9th, National Book Lovers Day, share a list of your favorite books! Prompt your followers to share a book recommendation!
On National Dog Day, August 26th, have your followers send in pictures of their furbabies! Who doesn’t like to see pictures of puppies?! This is a great way to interact with your followers!
