Content Planning - August "Days"
Welcome to the blog! This is, in fact, our very first post my friends. Thank you for stopping by and reading today. If you like what you read below, make sure to sign up for our newsletter which will be rolling out very, very soon so you can be alerted to our new posts and other exciting news.
So let's get to it - if you joined us on Instagram or Facebook Live today, you saw where we discussed what special "days" you could post on for your brand in August (how are we already talking about that month?!). Hence why the random photo below finally makes sense!
PS: When I say "days" I mean things like, National Ice Cream Day, National Best Friends Day, etc.
Before we jump into August though, let's first level set on some grounding strategy for posting on these "days".
- Don't post on more than one or two of these "days". No one wants to follow an account that's just full of National "Days".
- Make sure it ties into your brand! Why does it matter that you're chiming in on this day? Why should someone care? Can you tie your product or service to that day?
- Get your hashtags right! Ensure that you've got the one main hashtag and any related hashtags ready to go when you post. This is a great way to expand your reach on social and get discovered by new accounts. I like to post the main hashtag in my copy and then comment with the other 29 (or less) hashtags. Don't worry, we have a full post on hashtags coming soon!
- Plan it out! Write down the date on your calendar (especially if you have a content calendar for social!) and go ahead and plan out the photo and copy you're going to post. See our Ice Cream Day post, that was taken a month in advance!
Alright, now that we're set up.... drumroll please! Here is a full list of "days" you could post on for your business/blog/brand. There were probably 100 more outside of these too, but these are the ones that I found to be the best. I put the eight we talked about on Live today in bold.
Tuesday, 1st :: National Girlfriends Day
Wednesday, 2nd :: National Ice Cream Sandwich Day
Thursday, 3rd :: National Watermelon Day
Friday, 4th :: National Chocolate Chip Cookie Day AND International Beer Day
Saturday, 5th :: National Oyster Day
Sunday, 6th :: National Kids Day AND American Family Day AND National Friendship Day
Monday, 7th :: National Lighthouse Day
Tuesday, 8th :: National Sneak Some Zucchini Onto Your Neighbors Porch Day 😂 AND International Cat Day
Wednesday, 9th :: National Book Lovers Day (#NationalBookLoversDay)
Thursday, 10th :: National S’mores Day
Saturday, 12th :: World Elephant Day (#WorldElephantDay)
Sunday, 13th :: International Left-handers Day
Tuesday, 15th :: National Relaxation Day (#NationalRelaxationDay)
Wednesday, 16th :: National Tell A Joke Day AND National Rum Day
Saturday, 19th :: World Humanitarian Day (#WorldHumanitarianDay) AND World Photo Day (#WorldPhotoDay)
Sunday, 20th :: National Chocolate Pecan Pie Day
Monday, 21st :: National Senior Citizens Day
Wednesday, 23rd :: National Hug Your Boss Day (#HugYourBossDay)
Thursday, 24th :: National Peach Pie Day AND National Waffle Day
Friday, 25th :: National Banana Split Day
Saturday, 26th :: National Dog Day (#NationalDogDay) AND National Women’s Equality Day
Wednesday, 30th :: National Trail Mix Day
If you want some ideas on what to post around the days in bold, click here to watch our Facebook Live!
We'll do these live sessions each month to make sure you're aware of the days coming up in the next month and can get everything planned out!
If you're going to post or have already posted around a day we shared, please let us know in the comments, we would love to feature you!
As always - if you decide content creation and social media strategy is just too much for you and your business right now, we'd love to chat with you to see how we could work together!
Erin Phillips, Founder